Gone are the days where consumers were overwhelmed with force-fed advertising. Today, a more subtle approach is favoured where brands prefer to connect with real-world customers on an experiential level…. Continue Reading →
A decade ago, consumers would have been moved by a single emotional advert or a discounted offer on a product or service. Today, however, buyers are left with so many… Continue Reading →
When reading data that confirms that more than 50% of the world’s population own mobile phones, then using SMSes to connect and engage with consumers becomes a no-brainer. However, many small businesses are… Continue Reading →
Coming up with a unique and interesting product or service idea is easy. Ensuring that it’s going to generate revenue, well, that’s a different story! If you’re after sustainable growth,… Continue Reading →
The mobile phone has become an integral part of our daily lives, with users checking their devices an average of 85 times per day! This makes SMS and text message marketing… Continue Reading →
Engaged customers are your biggest asset. They are the lifeblood of your business and your bread and butter depend on them. If you’ve just come to realise this, there may… Continue Reading →
When it comes to running a successful business, then communication is key. This especially applies in our day and age where connecting with a customer can speak volumes in markets that are… Continue Reading →
Marketing is more than just rustling up quirky banner ads and funny commercials. The process takes a lot of forethought, research and planning – especially if you’re after tangible results…. Continue Reading →
f you’re a business owner, then you’ll know that keeping customers happy all the time isn’t an easy feat. Still, it’s certainly worth the effort. In fact, enveloping your supporters… Continue Reading →
We are sure that you, as a business owner or marketer, know the products and services you are advocating inside out. We’re also going to assume that you’re passionate about… Continue Reading →